RODA at the beach

After two years of absence, the RODA brand is back to Pitti and chooses an outdoor space in the Cortile Lorenesi to illustrate a project dedicated to the sea and the summer.

RODA at the beach is a new proposal – and a new label – based around the idea of exclusive prints. Besides the swimming trunks, which have already been successfully presented within the Spring/Summer collections, for the first time there will also be windcheaters, sneakers and bags. All strictly in printed, embroidered nylon.

The stand will be an open-ended, open-air meeting point, distinguished by its minimalist aesthetic. A neutral container, surrounded by an elegant atmosphere typical of the Côte d’Azur of many years ago,a stylised beach hut, where we can welcome customers and give them a sneak preview of RODA at the beach.

Photography
Matteo Astolfi

A graduate in Industrial Design from the Politecnico di Milano, he works in visual design and photography. He currently operates freelance in Milan and Barcelona.
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