Made in Roda – Chapter #1

Italian craftsmanship is revealed in this behind-the-scenes look at a product that is synonymous with excellence. The coloured fabrics woven on antique looms, the attention to detail that ensures absolute quality, the expert hand finishing: Roda’s elegance arises from a process that reveals the dedication of those who strive to achieve the best by adopting the values of tradition and the art of making.

The Roda story begins with the tie and this is where we start our journey in search of an explanation as to how a style takes shape.

Direction and editing
Gianluca Balzerano

A graduate from the Faculty of Design at the Politecnico di Milano, he has spent long periods of his life travelling in Europe and the rest of the world. He currently lives in London and works as a video editor.
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