Roda e-shop opens

The Roda e-shop is online with a limited edition scarf

As of today the RODA e-shop is online. An entire product range at the click of a mouse – from iconic overcoats to unique pieces of knitwear, from overdyed shirts to accessories that symbolise RODA’s style and refinement: scarves, ties and handkerchiefs. With a layout that perfectly reflect the brand’s aesthetic, the new e-shop is an interactive environment designed to inform and entertain but above all to offer an absorbing, high-quality buying experience. Not just a sales outlet, but a place to listen to customers and learn more about their preferences.

To mark the launch of the e-shop, RODA presents a limited edition printed scarf that pays tribute to a masterpiece of Italian art-house cinema: ECLIPSE, directed by Michelangelo Antonioni, starring Monica Vitti and Alain Delon. Considered the final chapter of the so-called “existential” or “non-communication” trilogy, following THE ADVENTURE and THE NIGHT, it was presented in competition at the Cannes Film Festival where it won the Special Jury Prize in 1962, exactly 50 years ago. An idiosyncratic, unconventional choice. Authentically in line with RODA’s style.

Photography
Daniele Lanci

Daniele Lanci, an eclectic creative professional specializing in photo editing. For over 10 years he has headed Brigidas, an innovative company serving the fashion industry.